year was 1993, and Jim Rees didn't have a woodworking shop, much
less a woodworking business. Yet there he was, building bunk beds in
an 8 x 10 plastic tent outside his apartment in the dead of winter.
During other seasons, too, but right through winter's worst in the
coastal city of Gloucester, Massachusetts.
must have been pretty funny to see a guy in a plastic tent with the
ground frozen solid, just 100 yards or so from the Atlantic Ocean
making bunk beds. Ridiculous! But hey, I was making money!"
bunk bed venture had all started out innocently enough. Rees made
his first bunk beds for his kids, and those beds led to more for his
nieces and nephews. Once each of them had a bunk bed, he thought that
would pretty much be the end of it.
never intended this to be a business. I'm not a woodworker, and in
fact, at that time I hadn't even really used woodworking equipment. I
was running a construction company, so I knew framing, not
woodworking. But before I knew it, I was getting calls on the job
site from the parents of friends of my nieces and nephews wanting
bunk beds themselves. They were willing to place orders," he
he found the calls surprising, they weren't unwelcome inquiries. Jim
says he had previously been looking for about 10 years for a means of
making more money in the "off" season of construction. When
the calls kept coming in for bunk beds, he started to believe maybe
this was a possible solution. So, he kept building beds. After about
eight months, the opportunity seemed clear; he passed the
construction business on to one of his foremen so he could focus on
bunk bed production full-time.
about a year and a half, Jim had more work than he could keep up
with, so he broke the New England area up into 50-mile radiuses and
hired other woodworkers to build bunk beds for him to keep up with
the demand. He gave them a cut of the profits. The proceeds also
allowed him to build a 2000-sq.-ft. shop with "all the best
woodworking equipment," but he knew the long-term potential of
his local market was limited.
didn't know quite where to go from there, but I credit my extended
family and our rather unusual family style in helping me figure it
explains that business interests run deep in the Rees family.
"Instead of board games, my father would sit down with us kids,
and together we'd analyze businesses for hours and hours. Around the
dinner table, we'd often talk about business instead of how our days
had gone that day like other families. It's just something we all did
... we thought it was normal."
youngest of five, Jim grew up around retail, construction and
publishing businesses, run by his other four siblings and their
spouses. It provided a wealth of knowledge about any number of
things, but probably most valuable to Jim was how to market products
successfully. So, in order to plot the course for his bunk bed
business's next step of growth, Jim took a full year off from work
and formulated a business plan. During his "sabbatical," he
wrote a manual -- one volume on marketing strategies for running a
bunk bed business and the other documenting the plans and jigs
required to build several different bunk bed designs. He also
contacted a telecommunications company to learn more about the
possibility of routing toll-free phone numbers, and he acquired the telephone number 1-800-Bunkbed as well as the website 1800bunkbed.com.
I entered that phone number into all of my advertising, my sales
tripled within six months."
these various elements now in place, things were ripe for significant
expansion. In 2002, Jim took the business from regional to national
and opened his company 1-800-BunkBed to a much wider audience of
potential woodworking business owners. "I
was working from home, I set my own hours and there were never any
slow times. It seemed like the perfect opportunity for other
woodworkers to do the same thing starting their own independent bunk
bed businesses using the phone number 1-800-Bunkbed and my training
was more than 17 years ago. Now, there are woodworkers in all 50
states and most provinces of Canada building Jim's bunk beds.
how Rees's opportunity works. For a monthly fee that starts at around $285, a woodworker
can gain access to his or her local territory of at least 100,000
people, provided another bunk bed business owner does not already
have rights to the same territory. Territories are based on county
designations, and the monthly fee gives the 1-800-BunkBed owner
protected access to that potential clientele. The actual monthly fee of a specific territory can vary, based on population. The telephone number
1-800-Bunkbed routs customers within a territory directly to the
business owner. The company also provides a personalized website and
business email address. From there, it's up to each bunk bed
woodworker to determine the manner in which they want to market their
business, how much business they want to take on and, implicitly, how
much time they want to devote to this work.
work can be done part-time to supplement other income, or full-time.
Jim says the income-earning potential for about 20 hours per week of
work is around $50,000.
aren't franchise businesses," Jim insists, "because
franchises have huge upfront costs; there are none of those upfront
costs here, aside from a one-time setup fee of $95. We also don't
want to take a percentage of a business owner's sales. It's basically
a licensing agreement we're making with our business owners for
building a nationally recognized family of bunk bed products. It's
set up for entrepreneurs. There's also no long-term commitment beyond
a six-month initial period. After that, it's month by month for as
long as you want to continue to run your bunk bed business and pay
the monthly territory fee. The fee for your territory will remain the same."
don't need an extensive shop to build these bunk beds or a big
inventory of tools. Jim says a circular saw, drill and sander are
sufficient, "and that's all I used for probably the first 100
beds I built." Shops of most any size can handle this work, but
around 200 sq. ft. of floor space or more is ideal. A garage,
basement or even a spare room of an existing business all could work.
1-800-BunkBed business owner can set the pricing of his or her beds,
but typically beds retail for between $300 to $550 for the
best-selling model. They're usually built of 2x6 dimensional lumber,
but any species of lumber could be substituted. An experienced
woodworker can build a bunk bed in under four hours from start to
credits several factors for the success of his company and its
independent business owners. For one, bunk beds are a "universal
want" of kids and a practical solution for college students.
"We're also providing an American-made product custom-made by
local craftspeople, so we're supporting local business and getting
people back to work. Our seven different bunk bed models are
rock-solid and have proven designs that meet all applicable safety
codes. They cost the customer about the same as 90 percent of
mass-produced bunk beds that are manufactured in the Pacific Rim
Jim reports, is the most challenging aspect for most woodworkers who
want to sell what they make. "Woodworkers just aren't used to
doing it, but the right kind of marketing is essential to run any
business. Our business manual and call-in service network can help
our business owners to be successful in this area. When you call, you
talk to a live person and just ask your questions."
assures that, although there are bunk bed businesses operating in
every state, "there's plenty of opportunity to come on board
now." If a territory is already taken, woodworkers are put on a
waiting list and contacted when their territory opens up again. Click here for a more extensive explanation of how the process works and to
read answers to frequently asked questions.
excites me most about this business, is that we are giving
woodworkers the opportunity to live a life they never thought they
could live, running their own independent woodworking businesses from
home. We give you all the tools you need to succeed. Full-time,
part-time. You decide."