For Rockler, Innovation Still Trumps Imitation

We all know that old adage about imitation being the sincerest form of flattery. But it’s a notion that’s always struck me as a hollow compliment at best. In my experience, it’s much, much harder to create than it is to duplicate.

I was reminded of this just two weeks ago while attending IWF — a biannual woodworking trade show and one of the largest in the country. Here’s a textbook example from that trip of how quickly certain companies will jump onto the bandwagon of a good idea.

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Tree Planting Goal Met

You may remember that, about a month ago, Chris Marshall brought you news of Rockler Woodworking and Hardware’s goal to support the planting of 20,000 hardwood trees through donating the price Pretty Treesof a tree to the Hardwood Forestry Fund for every purchase made during the April timeframe leading up to Earth Day.

We’re happy to report that the initiative was successful — in fact, they reached the 20,000 tree goal even earlier than they’d hoped. Rockler’s marketing vice president, Scott Ekman, commented that, “The event has been hugely successful and has received overwhelming customer support.” The 2012 initiative had doubled the goal of new trees planted from the same program last year, raising it from 10,000 in 2011 to 20,000 in 2012.

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Your April Rockler Purchases Will Help Plant Trees

Here’s a cool thing Rockler Woodworking and Hardware is doing for Earth Day this year, but if you haven’t made a Rockler purchase lately, you might not be aware of it.

From now through April 22—Earth Day—Rockler will make a donation to the Hardwood Forestry Fund for every online, catalog and retail purchase made. The company’s goal is to double the number of new trees planted last year on its behalf to 20,000 this year.

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Guide Bushing Lockdown

SPRING WASHER1Do you ever run across one of those super-simple woodworking products that makes you wonder why you didn’t think of it yourself? A lot of folks are feeling that way about Rockler’s new Bench Cookies. Here’s a link if you haven’t seen them already:

http://www.rockler.com/product.cfm?page=21496&filter=bench%20cookie

But, I ran across another smart idea the other day while testing a bunch of cool dovetail jigs. (You’ll read more about that in our December print issue, so stay tuned!) One of these jigs requires several guide bushings, and they came with a little gift from router heaven: a spring-steel washer.

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