Tree Planting Goal Met

You may remember that, about a month ago, Chris Marshall brought you news of Rockler Woodworking and Hardware’s goal to support the planting of 20,000 hardwood trees through donating the price Pretty Treesof a tree to the Hardwood Forestry Fund for every purchase made during the April timeframe leading up to Earth Day.

We’re happy to report that the initiative was successful — in fact, they reached the 20,000 tree goal even earlier than they’d hoped. Rockler’s marketing vice president, Scott Ekman, commented that, “The event has been hugely successful and has received overwhelming customer support.” The 2012 initiative had doubled the goal of new trees planted from the same program last year, raising it from 10,000 in 2011 to 20,000 in 2012.

The Hardwood Forestry Fund, based in Reston, Virginia, plants both seedlings and seeds in the sustainable forests it creates and manages on public lands. The 501(c)(3) nonprofit organization manages those forests on the bases of wildlife habitat, water quality, soil conservation, timber products and natural resource education. Ekman further commented, “Hitting our goal tells us our customers really understand the importance of supporting organizations like the Hardwood Forestry Fund, and we in turn extend our support.”

This year, that support just happens to come in the form of 20,000 new trees.


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